In the age of social media, luxury is an experience that must be felt
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In the age of social media, luxury is an experience that must exist felt
This is according to Italian cashmere king Loro Piana, whose Gift of Kings range of Merino wool is so rare and exclusive that less than 1kg out of every 10,000 kg of Merino wool harvested makes the cut.
Farmers shear the sheep every Spring. (Photo: Loro Piana)
07 Aug 2022 06:30AM (Updated: 04 Jul 2022 eleven:11PM)
What is luxury in this twenty-four hour period and age of smartphones and Instagram? Is it an ideal meant to exist photographed, liked and savoured over the loftier-tech shine of a phone screen? For Loro Piana, the Italian purveyor of some of the world's well-nigh sought-later on cashmere and wool products, luxury is something that cannot exist seen. Instead, information technology must be felt. Luxury is an evocative experience every bit elementary as a soft cuddle on the skin.
Founded in 1924 by Pietro Loro Piana in the commune of Quarona, Italy, Loro Piana is synonymous with tradition and ingenuity. From an understated cashmere sweater to a refined wool coat, every piece in its inventory has been carefully produced using the finest materials and sophisticated know-how that combines time-honoured techniques with cutting-edge engineering. Every attribute of Loro Piana's business organization is committed to innovation, tradition and nature, and it's especially evident in its height-of-the-line The Gift of Kings range.
The Gift of Kings is the quality par excellence of Merino wool, touted by Loro Piana every bit nature'southward noble gift to the earth. It couldn't accept been a more apt description. Harnessed from a specific breed of Merino sheep, this rarefied form of wool was bestowed its royal title when pairs of the beast was presented as treasures to the royal families of France, United kingdom and The netherlands by the King of Spain during the 18th century.
Fast forwards three centuries years subsequently, and the precious wool became intertwined with Loro Piana'southward ain history when 3rd-generation scion Pier Luigi Loro Piana travelled to various sheep farms in Australia and New Zealand to seek out rare versions of Merino wool. His quest eventually led the make to found The Record Bale in 1997, an annual award that not just recognises the finest bales of Merino wool supplied each year, merely likewise encourages the preservation of skills and processes that get into its product.
Since its inception, The Tape Bale has go the criterion for excellence. In order to make the form, breeders have their work cut out for them. According to statistics provided by Loro Piana, simply 0.0006 percent of the Merino wool produced is worthy plenty to be considered The Gift of Kings. The wool fibres average 12 microns (a unit of measurement used to make up one's mind microscopic thickness), making them thinner than human hair. They are so fine that 1 kilogram of the finished yarn stretches for an astonishing 130km when unwound. The yarn also undergoes viii rounds of stringent checks to ensure their utmost quality.
At its core, Loro Piana's The Gift of Kings is a respectful tribute to the wonders of the natural globe, exist it the crystal clear waters that nourishes the land or the undulating pastures that is abode to the herds of grazing sheep. It is a vital link to the concatenation, which is why Loro Piana has pledged to protect and preserve the fertile environment that gives birth to these sartorial gems. The make is too committed to ensure that the naturally-occurring, biodegradable wool is obtained through sustainable practices.
Ultimately, The Souvenir of Kings represents Loro Piana's ongoing retelling of a story that began with a journey for perfection. Information technology weaves together nature's beauty, the fine art of craft, and the passion of man into i sumptuous cloth, to become sweaters, blazers, scarves and bombers. How luxurious is that?
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Source: https://cnalifestyle.channelnewsasia.com/obsessions/loro-piana-gift-of-kings-246421
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